Canadian Business Owners Trust Pop-Up Retail Spaces to Lower Costs and Make Money!
With today’s push for working remotely, even retailers need to be more flexible with getting their products into the hands of consumers, wherever they may be. TargetBox builds chic pop-up retail stores that use recycled shipping containers to deliver the ultimate retail experience wherever your sales take you.
Let’s take a look at the steps that TargetBox takes to create a pop-up retail space that will captivate your customers.
1. Design of Your Pop-Up Store
Start by dreaming about what you want in your pop-up store. What vibe are you aiming for? Modern, rustic or just a basic box? Work with the TargetBox design team to customize your TargetBox container to suit your brand and vision.
2. Retail Store Site Selection
Select the perfect location for your pop-up store. Whether it’s a high-traffic urban park, a festival ground or a market square, TargetBox containers allow you to set up shop almost anywhere.
3. Government Compliance With Mobile Stores
Before diving into the design, ensure compliance with government regulations. This certainly isn’t the most exciting part of the process, but it’s important. By staying compliant, you will ensure that the locations you have in mind for your shop will be suitable, and that your design specifications are approved for whatever purpose you have in mind.
4. TargetBox Shipping Container Selection
Choose a TargetBox container that suits your pop-up retail needs. Our inventory has shorter 10-footers up to 40-footers to accommodate different products and experiences, allowing you to use it for everything from a pop-up restaurant to a boutique store to a product showroom.
5. Customization and Branding
Work closely with our design team to add custom features and branding to your container. We’ll incorporate your logo, colours and any additional signage to make your pop-up store unmistakably yours. Our containers are a versatile canvas for your brand expression.
6. Interior Setup
Furnish your pop-up store with displays, shelving and lighting. This will help to create an inviting atmosphere that draws customers in and showcases your products or services to their best advantage.
7. Retail Store Technology Integration
Integrate technology seamlessly into your pop-up store. Whether it’s point-of-sale systems, interactive displays, wifi access or digital signage, our containers can accommodate the latest retail tech to make your brand ‘wow’.
8. TargetBox Delivery and Setup
Once you’ve chosen your container, site and design, and the TargetBox team has it manufactured, it’s time for the exciting part – delivery and setup. Your TargetBox container will arrive promptly, and our team can quickly set up your pop-up store, reducing downtime and maximizing your selling time for the busy season.
9. Pop-up Store Operational Considerations
Along with the above customizations, you should also address various other practical aspects such as storage, security, and utilities. TargetBox containers can be fitted with secure locking systems, climate control, and security lighting, ensuring a comfortable and secure environment for both your merchandise and customers.
10. Promoting and Marketing Your Pop-up Store
Every good business starts with a good business plan and marketing strategy. Promote your pop-up store through targeted marketing efforts by posting on social media, launching local partnerships, and hosting promotional events to create buzz around your temporary retail space.
These will help to make the most of the limited time your pop-up store is open to drive foot traffic and sales.
TargetBox is Your Pop-up Shop Leader
With these ten steps, TargetBox empowers Canadian retailers to let their pop-up store captivate the hearts of shoppers across Canada. Reach out for a custom pop-up store quote to make your dream come to life!